Booked jobs up 67% by month three
A 30-minute strategy session turned into a full growth partnership. We identified 3 quick wins — a rebrand, Google Ads and a call-back automation — that paid for themselves in 6 weeks.
Holloway Plumbing
What was holding them back
Holloway was a well-regarded local plumber with strong word-of-mouth but zero digital infrastructure. The owner was handling every lead call manually, quoting by memory and losing evenings to admin. Revenue had plateaued at $620k for two consecutive years.
The growth system
Brand & website
Modern brand conveying trust and professionalism — the 'premium plumber' positioning that justified higher rates and attracted better-fit customers who weren't shopping on price alone.
Google Ads launch
Emergency plumbing campaigns with call-only ads for mobile searchers. Cost-per-lead hit $38 within 3 weeks of launch, converting at a 34% close rate.
Quote & follow-up automation
AI-powered quote follow-up sent via SMS and email within 4 minutes of any unanswered enquiry. Close rate on outstanding quotes improved 22% in month one.
What happened next
The combination of a premium brand and a systematic follow-up process transformed how Holloway was perceived and how efficiently they converted enquiries. Revenue crossed $1M for the first time in year one of the partnership.
“I didn't think marketing could fix what felt like an operational problem. Turns out the brand and follow-up system fixed both. Best investment I've made in 12 years.”
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