From $600k to $1.2M in 12 months
Premier was doing solid work but had no brand. We built a premium identity, launched local SEO and created a content engine that drives 3,000 organic visitors per month.
Premier Flooring
What was holding them back
Premier Flooring was competing against big-box stores and discount installers purely on price — and losing. Their work was genuinely premium but nothing about their digital presence reflected that. Average project value was suppressed at $1,100 against a potential market willing to pay $1,900+.
The growth system
Premium brand identity
Photography guidelines, new logo and a portfolio website designed to showcase their work the way a design studio would — not a contractor directory.
Local SEO content engine
8 neighbourhood-specific landing pages targeting 'hardwood floor installation [suburb]' searches, plus a portfolio content strategy compounding organic discovery month over month.
Average order value strategy
Repositioned pricing anchors on the website to lead with premium materials and project galleries. Average project value increased from $1,100 to $1,900 within 5 months.
What happened next
The content engine took 4 months to reach full velocity. Once live, Premier was ranking page 1 for 60+ keywords and attracting customers who were self-qualified as premium buyers before they even made contact — dramatically reducing price objections.
“Our old website made us look like we installed vinyl in garages. The new one gets us kitchen renovation projects. That's a completely different business.”
Ready to become a case study?
Book a free 30-minute strategy call. We audit your current setup, identify your highest-value channel and show you exactly what's possible.