22 new HVAC jobs in the first 30 days
Arctic HVAC had zero digital presence. We launched Google Ads, a new service page and a review acquisition system. Month one: 22 jobs booked direct from digital.
Arctic HVAC
What was holding them back
Arctic HVAC was a 4-year-old business running almost entirely on word-of-mouth referrals. The owner had tried running Google Ads himself — twice — and lost $4,000 with zero jobs to show. They had 11 Google reviews and their GBP was missing key service area information.
The growth system
Website & conversion
New service-area landing page with strong conversion signals — service badges, real review count, click-to-call and a 24/7 booking widget above the fold.
Google Ads restructure
Rebuilt the account from scratch: tight match-type discipline, aggressive negative keyword mining and ad copy A/B tests built around emergency HVAC search intent.
Review velocity system
Automated post-job SMS review requests. 89 new reviews in 90 days pushed their map pack ranking from 7th to 3rd in their primary coverage area.
What happened next
Month one was the proof point: 22 jobs, 4.8× ROAS, and a pipeline of booked maintenance agreements. By month six Arctic was running at a 5.3× ROAS and had become the highest-reviewed HVAC company in their Chicago coverage area.
“I'd wasted $4,000 on Google Ads before these guys. Month one they handed me 22 jobs and a system that actually makes sense. I wish I'd called them three years ago.”
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