73% more qualified leads in 90 days
HomeShield was struggling to stand out in a saturated DFW market. We rebuilt their brand, launched local SEO and deployed Maya — their AI assistant that now books 40% of all leads after hours.
HomeShield Property
What was holding them back
HomeShield was one of dozens of property management companies competing for the same DFW leads. Their website was generic, their Google Business Profile was incomplete, and they had no system for capturing enquiries after hours — a critical gap in an industry where landlords search at 11 PM.
The growth system
Brand overhaul
New visual identity, conversion-optimised website and tone-of-voice guidelines built specifically for property owners in DFW — not a template.
Local SEO sprint
GBP profile rebuilt from scratch, 90 citation inconsistencies fixed, and keyword-mapped service pages for each DFW neighbourhood they serve. Page 1 for 42 target keywords within 60 days.
Maya AI assistant
Our AI sales assistant deployed on their website and via SMS. Maya now qualifies leads, answers pricing questions and books discovery calls 24/7 — 40% of all bookings happen after 9 PM.
What happened next
In 90 days HomeShield went from a flat lead graph to their busiest quarter on record. The combination of SEO driving inbound volume and Maya capturing after-hours enquiries created a compounding flywheel that continues to grow month over month.
“We went from chasing leads to having a system that works for us around the clock. Maya alone paid for the entire programme in month two.”
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