First page Google rankings for 60 local keywords
Crestview had a basic website and zero SEO. 6 months of local SEO — GMB optimisation, citations, on-page and content — put them on page 1 for 60 high-intent keywords.
Crestview Electrical
What was holding them back
Crestview was a licensed electrical contractor with 8 years of experience and a 4.9-star reputation — all of it invisible online. Their 2019-era website had no service area pages, an unclaimed GBP and fewer than 15 reviews. They were consistently losing work to newer competitors with better local visibility.
The growth system
GBP & citation cleanup
Claimed and rebuilt the Google Business Profile from scratch. Fixed 40 inconsistent business name/address/phone listings across local directories. Profile views were up 180% within 30 days.
Service area pages
15 neighbourhood-specific service pages targeting 'electrician [Nashville suburb]' searches — built with genuine local content, not duplicated with find-and-replace copy.
Review acquisition sprint
Post-job SMS system triggered 24 hours after completion. Grew from 15 to 94 reviews in 5 months, making Crestview the top-reviewed electrical contractor in their coverage area.
What happened next
By month 6, Crestview was ranking page 1 for 60 keywords and receiving 28 organic leads per month — all without paid advertising. The SEO investment was generating a 9× return within 8 months of the campaign start.
“I didn't realise how much business I was losing to competitors who just showed up first on Google. Six months later I'm the one showing up first. Makes a massive difference to the phone.”
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